B E E R Sign

During the bus ride, players look out the window for billboards and other signs that have the letters necessary to spell the word BEER. If the letters B E E R are on the sign, point it out and everyone playing takes a drink. If the letters B E E R all occur within one word on the sign, take two drinks. And, if the sign just plain outright has the word BEER on it, take three drinks.

For example, a sign which reads RESTAURANT AND BANQUET FACILITIES warrants one drink from everyone; a sign which reads WEBBER AUTO REPAIR is two drinks; and BILL'S BEER DEPOT is a three drink sign.

You'd be surprised how hard it is to find winning signs after visiting the first few bars.